Archive for the ‘Keywords’ Category

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How Important are the Keywords to a Website?

March 29, 2007

Oh! It’s been a while since I’ve written my first blog here at WordPress.com. And I admit I’ve been very busy with other stuffs that I forgot to update my blogs. Sorry for that.

Okay. The whole idea about this blog is to give you an idea on the new things I’ve learned in my online marketing experience particularly about the hassle of marketing a real estate website, which I haven’t done before. Well, the subject for today is about keywords and their importance.

For those who haven’t heard of keywords and don’t know what keywords really are, this information can enlighten you.

Basically, the term “keywords” refer to words that are used in a web page which must go well with the words that users type in the search engines. They are usually found in the header or in the body of the document.

Hmmm you might be wondering what role does the keywords have to play in the search engine optimization. Well they are very crucial in online marketing specifically when it comes to driving higher traffic to your site. That’s why if you want to have a user-friendly and search engine-friendly site, you need to come up with the right keywords that your site wants to target. Remember it’s the keyword that serves as the building block of search engine optimization. I also came across this site which I think will be of help to your online marketing endeavors. The site is called Search Engine Watch.

There are many resources or should I say tools that you can use to boost up your web page and make sure that the search engines will really notice your site. Some of the resources that I find of value are the Wordtracker, Keyword Discovery tool and the Overture. These tools are really helpful in determining which keywords or keyword phrases should be used for your site. By this means you can be assured of a good ranking in the search engines.

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Keyword Research for a Powerful Marketing

March 19, 2007

Promoting a website is very important in the success of any online business. But it’s not like any ordinary form of marketing. It takes a lot of time and effort and sometimes money, too. You see web promotion is all about making your site be listed on the top spot of the search engines. With proper web positioning, you’ll surely have a booming business.

But the challenge is on how you will promote your site effectively? The answer is through search engine optimization. But search engine optimization is a very broad topic. What I would like to point out here is once crucial step in optimizing a website – that is keyword research. Yes, is one thing that I’ve learned which makes a site a surefire hit.

Anyone who has a website desires for making it to the top of the search engine rankings. But sometimes these people tend to forget that it’s not all about the search engines anymore. It’s all about making your site friendly to the users. How to achieve this? It’s easy when you do keyword research. What’s this method all about? Well it’s about improving your sales and generating leads for your business.

With keyword research, you can determine the exact keyword phrases that you should use for your site. It’s a way of building your website and helping it to become search engine-friendly. Basically, the tool that is used for this approach is the so-called Wordtracker.

Using this tool you can easily identify what keywords are popularly searched by the web users. You know what this means? It’s a way of getting in touch with the users so that they will visit your site frequently. It’s about boosting your popularity. So if there’s one thing that you must do to get higher traffic for your website, it’s keyword research.