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Why Backlinks are Essential to SEO

March 29, 2007

Who knows that a simple link can make or break the ranking of a site. You don’t believe it, do you? Well, I’m a non-believer of it, too. But that was before when I’m just an ordinary web surfer who just use the Net for research or entertainment. But now it’s a totally different situation for I’ve been in the web marketing business for such a long time (well I consider my 2-years stay in this industry a long time already) and I can attest to how a link could really make a big difference in a website’s visibility or should I say a web page’s popularity.

My point here is that links are one of the most important things that you should take into consideration in search engine optimization. You should never take them for granted for they maybe so simple but they can do greater things for your site’s ranking.

Specifically I am referring to backlinks. Do you have any idea on what they are? Okay let me put it in plain words for you. Backlinks are defined as links that point to your site coming from other sites. These type of links are very essential in determining how popular a website or web page is. The more backlinks a website has, the more popular it becomes. The number of backlinks is crucial in knowing the search engine ranking. So it is very important that you have quality backlinks for you to be able to optimize your site very well.

Something that I learned about backlinks especially in making your site search engine-friendly is that you have to make use of backlinks that are relevant to your site and backlinks that are of high quality. See to it that your backlinks come from a quality site that displays good content and matches your site’s subject. You see building backlinks should not be done overnight. It takes some time before you see the results. But it’s worth the wait.

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