How to Write Effective Articles

April 12, 2007

Articles are very important in enhancing the popularity of a website. It’s also the main tool used for search engine optimization. In view of that many businesses who wish to increase the traffic of their website have been using article writing as part of their online marketing plan.

But for you to be effective in optimizing your site, you need to make sure that you write content rich articles. It is necessary that you learn how to write good articles in order that you’ll be able to get the attention of the readers and of course get your word out.

As I was researching for more optimal ways on how to come up with quality articles, I was able to come across these tips which I think I could share to you.

When writing articles, you must remember these three principles: briefness, content rich, and readability. What do we mean by briefness? Briefness here means that you should be direct to the point in writing your articles. So it’s a must to present your article in a detailed and concise manner. This way the readers can easily understand what you are trying to say. And when they do get the message that you’re trying to communicate, that’s the time that you can say that you have created a very effective article.

The article that you are writing should be content rich. When we say content rich, it means that it should be loaded with useful information, something that will benefit your readers. Bear in mind that people are in the hunt for quality information. So you should write articles that are based on what the readers want. Make sure that you have communicated through your article the significant points of the message you want to impart to the readers.

Next is readability. You need to let the readers know what the article is all about. See to it that your article is easy to understand. Articles are considered good and effective when you’re able to impart your message.


Why Use WordPress?

April 11, 2007

Blogs have been a staple tool in internet marketing. In fact there are so many blog sites that are available today. Among the blog sites that I find of high importance is the WordPress.com.

What are the features of WordPress? Just like any other blog sites, WordPress is a free publishing tool that helps you build your own blog. It is free of charge so you can create as many blogs as you can. It is described as a very effective publishing platform. And what’s good about it is that it has so many features that allow you to enjoy a hassle-free blogging experience.

Usually, the blogs in WordPress highlight different topics ranging from politics, web design, sports, technology and many others. There are also blogs which are centered on the author’s personal views and experience. You can touch on any topic that interest you the most.

Compared to others, WordPress is more optimal to use since it has more customized features such as add-on sections. Furthermore, if you want to have blogs posts on a regular basis use WordPress. It is ideal to use when creating an information-rich content. It is more flexible and offers more long-term benefits.


The Importance of Articles

April 11, 2007

If you think you need to make your site visible to users, you have to optimize it. When we say “optimize” it means that you should make your site user-friendly as well as search engine-friendly. This process is known as search engine optimization. And this is what online marketing is all about.

But the question is how will you draw the attention of visitors to your site? Since your site is not known by people, you will need to stretch your muscles out to make your presence felt. You should reach out to the people by letting them know and understand who you are, what you have to offer and your field of expertise. What’s the best way to do it? Write articles. You can easily connect with people and of course be famous if you write informative articles since they are always thirsty for information.

Write articles that are content-rich. This is the most effective way to catch the attention of the visitors. You should make your article readable and easy to understand so that the visitors of your site can easily get a vivid picture of what you are writing about. You must understand that your article can only be considered effective if you are able to get your word out to your readers.

It is a must that you impart significant information to your visitors through your articles. See to it that your articles provide a good source of information. This way the readers will surely keep on reading your articles. And in so doing, they will keep on coming back to your website to read more of your articles.


Google Analytics is Free

April 3, 2007

Internet marketing has gone a long way. And many marketing strategies are developed to make it more convenient for businesses to promote their products and services to their target market. There are so many strategies on hand.

As a matter of fact, I just discovered recently another great tool to make the most of your online marketing campaign. What is it? Well it’s called Google Analytics. For me it’s something very useful to web marketers especially to newbies in search engine optimization.

Why is it useful? Google Analytics is useful in the sense that it provides you with the information you need to keep track of your website’s performance in the search engines. Basically, it includes significant details such as search engine results, top content, referral resources and many more.

For small businesses, Google Analytics is a great blessing. It offers several advantages that you should not take for granted. It is said to be great for Adwords.

What’s good about analytics is that it’s totally free. If you’re utilizing Adwords, this tool is definitely a great advantage to you. It gives you the convenience of checking two sites, one is on the Adwords while the other one on the website. You can do these all at the same time. And this is the upper hand that analytics is offering to businesses. If you want to know more about the features of analytics, you can try it since it’s free of charge. Sign up and see for yourself.


Why Blogs are of Import

April 2, 2007

I’ve been writing blogs for quite some time now, and I do believe that blogs are a great help to a small business. They bring utmost spice to your web presence. How? Well, blogs especially the so-called business blogs are very vital in enhancing the visibility of a website. Even if you’re not knowledgeable in html, you still can promote your business on the Net through creating blogs.

By and large, there are two types of blogs that you can find in the World Wide Web. They are the so called personal blogs and the business blogs. These two blogs have their own different features. Like if you’re inclined in making a personal diary that includes some research links and your point of views, then it’s the personal type of blog that you should create. But if you want to impart some great thoughts and knowledge with your customers, then it’s the business blogs that you need to work on.

If you’re going to base it on what’s in and what’s out today in internet marketing, blogs would definitely qualify on the top ten tools used by almost all businesses in all parts of the globe. They are also considered as among the most popular and the most powerful marketing tool that any SEO (Search Engine Optimization) professional should never take for granted. Not only are they short and link-intensive but blogs are also keyword-rich which makes them very ideal in boosting high traffic to your site. They are not only very effective but they are also inexpensive. So if you have a site to promote, you can begin your online marketing through blogging.


The Fabulous Approach to Internet Marketing

March 30, 2007

I just read something relevant to online marketing and it really caught my attention. It’s about Dan Warner’s Fabulous strategy. Who is Dan Warner? Well let me quote this short description about him from ICANNWikki: “Dan is a well-known and highly respected executive with more than 10 years experience in Internet marketing. He has been a key driver of reform for quality and fraud control for advertising search and domain traffic with a significant ongoing relationship involving Google, Yahoo, Microsoft and other top NASDAQ companies.” Plus, he is identified as one of the most powerful person when it comes to Internet marketing.

Now let’s go back to the Fabulous strategy. The Fabulous approach is said to be more effective in targeting high traffic because it makes use of specific generic domains. What are these generic domains? The generic domains are said to be the type of domains which are only represented by the domain itself. They are recognized by their descriptive nature, which sets them apart from the branded domains.

So if you’ll be given the chance to choose between branded domains and generic domains I suggest that you opt for the latter one. Why? Because with generic domains you are targeting the specific terms that the users will be typing in the address bar. And by being specific, there’s a greater chance that your domain will receive higher response rates.

You think it’s absurd? Hmm yes, I know this may take a while to generate positive results. But you’ll see it’s worth the wait. It’s a great sales strategy so why not try it.


Why Backlinks are Essential to SEO

March 29, 2007

Who knows that a simple link can make or break the ranking of a site. You don’t believe it, do you? Well, I’m a non-believer of it, too. But that was before when I’m just an ordinary web surfer who just use the Net for research or entertainment. But now it’s a totally different situation for I’ve been in the web marketing business for such a long time (well I consider my 2-years stay in this industry a long time already) and I can attest to how a link could really make a big difference in a website’s visibility or should I say a web page’s popularity.

My point here is that links are one of the most important things that you should take into consideration in search engine optimization. You should never take them for granted for they maybe so simple but they can do greater things for your site’s ranking.

Specifically I am referring to backlinks. Do you have any idea on what they are? Okay let me put it in plain words for you. Backlinks are defined as links that point to your site coming from other sites. These type of links are very essential in determining how popular a website or web page is. The more backlinks a website has, the more popular it becomes. The number of backlinks is crucial in knowing the search engine ranking. So it is very important that you have quality backlinks for you to be able to optimize your site very well.

Something that I learned about backlinks especially in making your site search engine-friendly is that you have to make use of backlinks that are relevant to your site and backlinks that are of high quality. See to it that your backlinks come from a quality site that displays good content and matches your site’s subject. You see building backlinks should not be done overnight. It takes some time before you see the results. But it’s worth the wait.